29 March 2016
To OTA, or not to OTA?
That is the question... It might sound Shakespearean enough to be blended to a hotel sales strategy discussion but it...
15 February 2016
Encourage Direct Bookings
No matter where travelers heard about your hotel, which search engine led them to your brand, which OTA raised awareness...
4 November 2015
Hotel Price Positioning
New technologies and the modern traveler have changed the way hotels approach their e-commerce activities. The tech-savvy guest and the...